The branding was developed for Kasia, an author of a blog for those who like being parents and enjoying life, who like to think and be close to each other and who are interested in culture – all that with breast-feeding in the background. The brand is planning to expand its operations to include an online store with clothes for breast-feeding mothers. We developed the logo for Kasia together with the entire visual identification, including proposals of communication in social media.
The development of the graphic symbol was inspired by a simple thought: “When a baby arrives, the world turns upside down”, hence the combination of a heart upside down with an outline of women’s lingerie and breasts. So much history in a simple sign. See the results yourself.