Business&Culture is a nationwide project addressed to representatives of creative industries looking for new possibilities of cooperation and wishing to expand the circle of their clients. A series of conferences were held in autumn 2017 in Łódź, Gdańsk, Kraków, Poznań and Warsaw. A merit-based starting point involved the process of brand building – a multi-layer one, requiring attentiveness, commitment, continuous analysis and observation of the industry. Apart from the addresses that we delivered as speakers, we had the pleasure of developing the artwork of the following publication that served as a substantive summary of the event.